Hot Sauce CRM
Built for fitness clubs

Stop watching hot leads go cold.

When a prospect inquires, you have five minutes before they tune out. We put a timer on every lead, an AI coach in every sit-down, and funnel numbers you'll actually trust — so your team closes more members without burning out.

No credit card. Up and running in 10 minutes. Cancel any time.

Without a system

Here's what cold leads cost you.

$1k–$3k
Lost per ghosted lead
The average lifetime value of one membership your closer never gets to pitch.
2–3 days
Until your team gives up
When you finally see the lead, they've already toured the gym down the street.
0
Real funnel numbers
Without a single source of truth, every manager meeting is vibes.
↓ Reviews
Word travels fast
"They never called me back" turns into a 1-star and dries up referrals.

You don't need another generic CRM. You need a tool built for the way fitness sells.

We've watched too many gyms lose great leads to slow text messages and paper notebooks. We know what it feels like to find out three days later that the front desk forgot to log the call.

That's why every screen, every timer, and every report was built around one question — "does this help a closer get to the next sit-down?" If the answer was no, we didn't ship it.

Built by people who've worked the front desk and the sales floor — not a Silicon Valley team retrofitting a real-estate CRM.

Five-minute KPI, no-sale objection capture, 10DLC-compliant SMS, AI sales coaching — the playbook that grew real clubs, wrapped in software you can deploy in ten minutes.

How you start closing the loop.

1

Plug in your leads

Connect your existing sources — Mindbody, ClubReady, web forms, paper sign-ins — or paste a CSV. Ten minutes flat.

2

Let the timers and AI run

Every new lead starts a five-minute countdown. Your AI sales VP coaches closers on every no-sale. You don't have to write a single script.

3

Watch your sit-downs and closes climb

Real funnel numbers. Real attribution. Real coaching wins. You'll finally walk into the manager meeting with data, not vibes.

Start your free trial

No credit card. Cancel any time.

What changes for you

Six things you'll notice in week one.

You'll know if a new lead got worked

Every inquiry starts a five-minute timer. Your closers see it. So do you. Beat the timer and the team is celebrated. Miss it and you can coach.

You'll keep prospects warm without writing copy

Drip sequences in email + SMS run themselves. A/B subject lines, open tracking, click attribution, and a pre-send linter catches dead merge tags before they leak.

You'll catch up on a lead in two seconds

Every text, email, call, and note in one chronological view. No more "hang on, let me check Slack" before a follow-up call.

You'll see what each new member actually cost

Funnel, opens, clicks, attributed sales, cost-per-customer, ROI — month-over-month and year-over-year. The numbers a non-marketer can act on.

You'll coach closers with a senior-level second opinion

One click pulls a senior-marketer-grade assessment of any campaign. Same engine names the dominant objection pattern (Need / Time / Spouse / Procrastination / Money) so coaching is a habit, not a guess.

Your texts and emails will actually land

SPF, DKIM, DMARC wizard with daily DNS re-verification. 10DLC-compliant SMS. Per-customer instance — your member data never touches anyone else's.

You'll finally see where your money is leaking.

Lead → contact → appointment → show → sale. Every step is a measurable inflection point. The dashboard color-codes the cool spots so you know where to coach next — not when the month ends, but the moment it happens.

  • Capture the no-sale reason on every sit-down (Need / Time / Spouse / Procrastination / Money).
  • Read your closer's follow-up notes inside the appointment — never lost in someone's notebook.
  • Let the AI assessment name the dominant objection and prescribe this week's coaching action.
Leads
Contacted
Appointments
Showed
Customers

Imagine your next quarter

Here's what closing the loop feels like.

Choose how much heat you want

Pick your spice level.

Same core CRM in every tier. What changes is how much of the follow-up work your AI does for you.

Mild heat level

Mild

No AI

Pure CRM. You do all the typing.

$99/club/mo

No LLM tokens, no automation cost on our side. You get the full leads, appointments, and funnel system at the lowest possible price.

  • Five-minute lead timer + assignment
  • Unified SMS / email / call timeline
  • Email + SMS drips, A/B subject lines
  • Funnel + CAC reports, MoM/YoY
  • 10DLC SMS + DMARC email setup
  • Unlimited staff seats per club
Start mild
Medium heat level

Medium

Insights only

AI coaches the humans.

$179/club/mo

Every on-demand AI assessment burns real tokens. You pay for the brain — not for sending — so managers can run lead, marketing, and staff assessments any time.

  • Everything in Mild
  • 1-click AI lead assessments
  • AI marketing campaign assessment
  • AI staff + appointment-performance assessment
  • Objection-pattern analysis on no-sales
  • Funnel-leak diagnostics with action items
Heat it up
Most popular
Hot heat level

Hot

Supervised drafts

AI drafts every reply. You approve.

$299/club/mo

Every inbound text and email auto-fires a draft grounded in your Club FAQs. That's LLM tokens on every single message — your closers stop staring at a blank reply box.

  • Everything in Medium
  • AI Drafts queue for every inbound
  • Drafts grounded in your Club FAQs
  • Human-in-the-loop approval gate
  • One-click booking-link insertion
  • Auto-suggested follow-ups + scripts
Bring the heat
Extreme heat level

Extreme

Autonomous

AI sends on its own when confident.

$499/club/mo

The AI now ships replies without a human. That means continuous tokens, confidence scoring, monitoring, and full audit overhead — so you can sleep through inbound at 11pm. Highest price, highest leverage.

  • Everything in Hot
  • Autonomous send at your confidence threshold
  • Low-confidence drafts fall back to supervised
  • Full audit log of every autonomous reply
  • Books appointments end-to-end
  • Priority support + dedicated CSM
Maximum heat

Multi-club discount

More locations, better rate.

The prices above are per club. Run more than one? You automatically slide into a discounted per-club rate — no haggling, no annual contract required.

2–4 clubs
10% off
Multi-location operator
5–9 clubs
15% off
Regional group
10+ clubs
20% off
Enterprise — let's talk

Your leads are getting cold right now.

Every minute you wait, another prospect walks. Spin up your free trial in ten minutes and start closing the loop tonight.

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